We got a refresh!

A new look on the outside. Same delicious taste, and plentiful nutrition on the inside.

Why the change? It’s quite simple: it was time for a refresh. We’ve been wearing our labels for over ten years now, and we felt it was time to bring new energy to our packaging. After all, we all know how good it feels to get a fresh, new wardrobe. With this label change, we listened to you – our consumers – to guide our new look. We heard from you that our juices and smoothies are ‘refreshing’, ‘delicious’, and ‘full of goodness’ and that our dressings are ‘better for you’ and ‘packed with flavor’.

We value the role that our products play in your lives, and we want the outside of our bottles to embody all the bountiful goodness on the inside. We believe in cultivating more – filling every bottle with loads of thoughtful ingredients, carefully crafted into delicious blends that taste as good as they feel. And now, we think our packaging better reflects this goodness for every flavor.

Some parts of our new look should feel familiar, like our Bolthouse Farms script logo, just slightly modernized. Other parts may feel brand new, like the ingredient imagery cascading from the bottle cap. We chose this design element to visually show the abundance of fruits, veggies, and other delicious ingredients packed into each of our products. Our most important benefits, like servings of fruits & veggies for our fruit & veggie juices and smoothies or grams of protein for our Protein Plus flavors, are front and center as a reminder of all the good stuff we put into our beverages. On our dressing bottles, we’re still highlighting that our dressings are 50 calories or less and made with delicious Greek yogurt, but now we’re using the neck band to call out the other yummy ingredients inside. So, what do you say? A refreshed Bolthouse, for a replenished you.

We’d love to hear your thoughts, so let us know what you think!