IN THE NEWS

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Bolthouse CEO Aims To Lead Fresh Produce Revolution

10/31/2014

When we present The Packer Produce Marketer of the Year Award at Fresh Summit, we do our best to keep it a surprise to the winner. While that’s fun for the audience, it doesn’t give the winner much time to collect his or her thoughts after receiving the award on stage...

Bolthouse Farms Offers Healthy And Delicious Snacks For Kids

10/1/2014

We all know how much kids love snacks but getting them to eat a little healthier can be quite the feat for parents. One of the easiest ways to do just that is with Bolthouse Farms. If you haven’t heard of this brand yet, you are in for a healthy treat. They have a line of kids’ fruit tubes made with fresh puree that can be enjoyed straight from the refrigerator or frozen for a chilly snack . . .

Grocers Lead Kids To Produce Aisle With Junk Food-Style Marketing

8/21/2014

Despite all the cheerleading for healthy eating, Americans still eat only about 1 serving of fruit per day, on average. And our veggie consumption, according to an analysis from the Centers for Disease Control and Prevention, falls short, too.

So, with the back-to-school season underway and families thinking about what to pack in the lunch box, grocers are hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused snacking sections...

Bolthouse Launches Refrigerated Retail Snack Program For Kids

7/28/2014

Beginning with seven new fruit- or vegetable-forward offerings, Bolthouse Farms in Bakersfield, CA, has launched a new line of kid snacks designed to be sold in a healthy kids section of the produce department.

Suzanne Ginestro, vice president of strategic marketing at Bolthouse Farms, which is one of the larger producers of baby carrots and premium juice beverages in North America, told The Produce News that the new line would be launched Aug. 11, with at least 15 retail chains already committed to the program...

Find The Smoothie That's Best For You

6/1/2014

Make no exceptions. If you're going for brand-name juice, these are your best bets. Included in the Men's Health July issue is Bolthouse Farms Multi-V Goodness..

Save Cals and Still Get a Creamy Salad Dressing With Bolthouse Farms...

3/24/2014

For a long time now, I've been telling my clients and readers to forgo creamy dressings in favor of vinaigrettes in order to lessen one's intake of saturated fat. But now, lovers of blue cheese, Caesar and other normally off-limit dressings can "indulge" with new alternatives I can now recommend. These babies are just as rich as traditionally creamy dressings, but far lower in fat and calories thanks to one secret ingredient -- yogurt!...

New Food Porn Index Shows The Top Food Hashtags On Twitter, Instagram

3/6/2014

It's nothing to be ashamed of. We all do it, and sometimes we do it discreetly at work: We click through pictures of food porn on the computer, and we can't stop.

Bolthouse Farms, a farm that makes bottled juices and dressings, decided to study our food viewing habits, and it created what it calls the Food Porn Index. It's a site that monitors social media conversations and mentions of certain food hashtags in 24 categories on Twitter and Instagram...

Trading Cola for Carrots

12/1/2013

If most Americans were offered the choice of a Coke or a carrot-based juice, chances are they would reach for the Coke. Bolthouse Farms CEO Jeff Dunn not only wants consumers to reach for the carrot juice (especially at breakfast time) but also put more thought into what they eat and drink. While Dunn was reared on Coca-Cola (his father was a member of the Atlanta-based juggernaut’s top brass for 37 years), he found his true professional calling at Bolthouse Farms...

Food Fight: Marketing Healthy Snacks Like Junk Food

11/24/2013

(CBS News) As we head into the holiday season, we'll soon be headed to the holiday food table, too. Experts have been worried for years that our waistlines are expanding with our ever-expanding desire for sweet, salty, and often fat-laden goodies. But how can lowly fruits and vegetables ever compete with the design, engineering, and especially the marketing of processed food? Lee Cowan reports our Cover Story...

Bolthouse Farms Streamlines Mobile Coupon Delivery Via Instagram

11/22/2013

The Bolthouse Farms juice brand is leveraging image recognition technology to reward customers with a coupon who take a photo of one of its bottles via a smartphone and post it to Instagram.

With many consumers already posting their engagements with favored brands on social networks such as Instagram, Bolthouse Farms was looking for a way to reward this activity while making the process as seamless as possible...

Pumped About Pumpkin

11/19/2013

Pumpkin season is upon us, and the favorite fall flavor is no longer reserved for coffeehouse lattes and Thanksgiving Day pies. Packaged foods companies are carving a slice of the whipped cream-topped action with a range of products that includes peanut butter, yogurt, frozen waffles, baking mixes, marshmallows and gum. Yes, gum...

DealFeed: Bolthouse Farms

11/15/2013

The Deal: Bolthouse Farms is giving out coupons for their beverages. All you have to do is take a photo of one of their drinks or ads, upload it to Instagram and hashtag #carrotfarmers #gotcoupon. And voila, coupon available...

Bolthouse Spurs Industry To Join ‘Fresh Revolution’

10/23/2013

Junk food has the market cornered on appeal and creative thinking — or does it?

Bolthouse Farms, the company that took on the junk food industry with its innovative baby peeled carrot campaigns, is spearheading a collaborative effort in the produce industry to inspire a “food revolution.”...

Advertising Fruit and Vegetables Like Junk Food: Q&A with Bolthouse Farms CEO

10/23/2013

The question of how to convince consumers to eat their fruits and veggies is on display in grand-scale form at the New Orleans Ernest N. Morial Convention Center this weekend.

The Produce Marketing Association convention is expected to draw 18,000 people from around the world, along with more than a thousand produce companies like Chiquita and Green Giant with their goods on display.

Jeff Dunn, chief executive officer of Bolthouse Farms, a Bakersfield, Calif.-based producer of baby carrots and juices, sat down with NOLA.com | The Times-Picayune on Friday before addressing the convention on promoting healthy foods...

6 Wickedly Good Halloween Treat Ideas

10/15/2013

Bolthouse Farms Pumpkin Spice Latte ... A new witches’ brew: creamy pumpkin with a dash of coffee. It’s the perfect seasonal sip during jack-o-lantern carving or trick or treating.

Great Foresight: A Carrot Grower’s CEO Fights The Good (Food) Fight

9/1/2013

We’re all born with a craving for fats and sugars. They come packed with the excess calories we clamor for at the biological level—after all, winter’s coming. Colorful packaging and taco tie-ins aside, junk food sells itself, and health food does not.

So for Jeff Dunn, who spent most of his professional life in senior executive positions with Coca-Cola, a 2008 move to take over as CEO of vegetable grower Bolthouse Farms represented a new challenge...

Matt Bonner Has Serious Baby Carrot Game

8/21/2013

Nobody reps seasoned baby carrots harder than Spurs forward Matt Bonner, nor should they even try. He's also an expert in carrot whittling:...and a large-handed carrot glutton: Get that beta-carotene, Matt...

Shopping List: Healthy Food Awards 2013

6/1/2013

Bolthouse Farms gets top nods in in Self Magazine Health Food Awards in the Salad Dressing Category as winner of the Best Salad Dressing with Classic Balsamic Vinaigrette...

Talk of the Town: From The Farm To The Lab To Us

5/1/2013

Bolthouse Farms unveiled its new state-of-the-art, $5 million Innovation Center this year at its southeast Bakersfield headquarters. Scientists and marketing representatives at the center will help Bolthouse develop new foods and expand its healthy food menu with its staple products -- carrots, juices and salad dressings. "Flavored carrots" developed at the center, for example, are being test-marketed now and could reach our local supermarkets soon...

Protein Plus Gets CookingLight.com Shout-Out

2/13/2013

Marie Spano has included Bolthouse Farms’ Protein Plus drinks in her round-up of “Best Protein Shakes” for CookingLight.com. Protein, a powerful macronutrient, has three crucial roles in weight management: It improves long-lasting satiety so you feel full longer, your body burns more calories digesting protein then it does digesting fat or carbohydrate, and protein will help your body…

Ideas Factory: Bolthouse Farms Opens Innovation Center

1/17/2013

Bolthouse Farms unveiled its Innovation Center on Wednesday at its Bakersfield headquarters. The facility is designed to accelerate new product development and enhance current Bolthouse Farms offerings, company officials say...

Bolthouse Farms Debuts "Baby Carrot ShakeDowns" In San Antonio

9/7/2012

Bolthouse Farms, a premier producer of carrots, celebrated a milestone moment in the 26-year life of the baby carrot: shake-on seasoning. Fresh seasoned carrots, known as "Baby Carrot ShakeDowns," are now available in San Antonio as part of a consumer trial.

Baby Carrot ShakeDowns can be found in the produce and fresh snacking sections of San Antonio H-E-B and Walmart stores...

Notes From The Kitchen: Bolthouse Farms Creamy Yogurt Dressings

4/6/2012

Most of us immediately associate eating a salad with being healthy, but did you know that the (mayonnaise-based) dressing you put on top may be harboring unnecessary calories that can actually add unwanted pounds?

You can create your own yogurt-based dressing at home or opt for a quicker, more convenient option – a pre-made, mouthwatering...